All right. I've finally done it. I mentioned in a previous entry that I was thinking about re-branding. Well, here you have it! The website is finally live again after one last overhaul, featuring a new name and a new look.
I'm now officially returning to my roots and putting my focus back on stylized, fashion and artistic photography. That isn't to say that I will stop offering family portraits (there's just no way I could ever let that go!) but this is the direction that I feel the most drawn to. It's what I started out doing so many years ago before getting a job with lifetouch. During those years working for the company, my entire existence had been centered around conventional portrait work. Generally, I know that retail studios don't carry the best reputation among the photography community. But, right now, I feel like I have to give credit where it's due and show some appreciation: during the those years, I was able to hone my skills as a portrait photographer. I learned how to step out of my comfort zone, and work confidently with families and children of all ages and backgrounds. I was able to watch newborns grow into toddlers, and build relationships with a lot of amazing clients. On the other hand, there is some truth to the negativity associated with it. As I'm sure you can imagine, a department store photography studio comes with severe limitations both on the job and off. Plus, the environment while shooting can be extremely stressful for everyone involved.
I broke away and left the studio about six months ago and ever since then, I've experienced so much more creative freedom (not to mention free TIME). It's an ending to one chapter and the beginning of another.